I help small marketing teams with big dreams stand out from the crowd with founder-led content strategies.
Together, we’ll build a growth engine that gets you more qualified leads, increased sales, and sustainable revenue without selling your soul to the search algos.
Trusted by Brands Across Africa
I advise the most innovate and imaginative startups in Africa, helping you solve the continent’s trickiest challenges by amplifying your mission and positioning you in front of the right customers.
... And Everywhere Else
Through direct relationships and as a member of two agencies, I’ve written content and developed cross-channel growth strategies for startups in various industries and stages of growth.
+400%
Organic traffic to local media business while reducing op ex by 80%.
$1m+
ARR SEO straegy for pan-African logistics SaaS.
+50%
Organic traffic increase in 3 months for e-commerce marketplace.
-90%
Missed deadlines for a thought leadership agency, achieved within 4 weeks.
+400%
Inbound leads within 3 months for a B2B events organiser.
11.5
Average length of contract (in months).
Focus Areas
Digital Strategy
We'll position you in front of your ideal customer wherever they are.
Growth Marketing
Marketing focused on what matters: revenue, market share, growth.
BS-free SEO
No smoke and mirrors, just honest steps to get the best from search.
Content Writing
End-to-end blog posts, thought leadership, product pages... and more.
Marketing Ops
Boost efficiency with automation, delegation, and responsible AI.
Team Building
Maximise your team's potential with workshops, trainings, and upskilling.
Michael Munoru
Founder, SpaDreaming
Complex Topics -> Engaging Content
Throughout my career, I’ve turned complicated subjects into engaging content that converts readers into customers.
My writing samples include:
Understanding LGBTQ+ Travel in Africa: Essential Tips for Event Organizers
Direct Debit APIs: How to set one up (and when to use one)
Corporate Expense Cards: How To Boost Your Purchasing Power in 2023
- B2B & B2C Cybersecurity
- Business Intelligence
- Big Retail Data Analytics
- Corporate Events
- Payments & Finance APIs
- e-Commerce
- Enterprise AI
- Much More
Consulting Principles
The first year I went fully freelance as a consultant (2023), I quickly learned a sad but important lesson:
90% of my job would require fixing the f**k ups and lies of the previous guy (and it was always a guy).
I strive to do better by focusing on some core principles:
Conor has been in my network for quite a while and I was always so impressed by his professionalism, innovation and work ethic. So I was delighted when recently I had the pleasure of recruiting him to work on a short project for one of my most recent clients, GrowthMatch.
Conor not only took on the role as Content Strategist as if the company was his own, but he helped to recruit top tier content writers, and design sustainable processes and solutions that any growing organisation would be proud to have.
Collette Doyle
COO, GrowthMatch
Lots More Love...
Through a two-hour Product Discovery Workshop, Conor helped our design and development team clarify our on-app content strategy.
Additionally, he provided invaluable insight as a result of his extensive knowledge working with SEO and strategic, long form online content creation.
On behalf of our team, I’d like to say thank you Conor!
Nicholas Schooling
Head of Experience, Neighbourgood
I wouldn’t hesitate to recommend him to any organisation looking to scale its online presence.
Sean McGrath
Head of Content, Comparitech
I spent the past 2-3 months watching 20+ different videos and reading articles on SEO.
In a 30-minute call with Conor, I learned more specific and actionable things tailored to my needs as an African fintech startup founder than in all of the videos combined.
Simply amazing.
Allan M. Jeremy
C0-Founder, Moneyfest Finance
The suggestions Conor sent about our sales page were brilliant. He took all the accuracy of my technical writing and molded it into something that speaks directly to the client.
Jon Schreyers
Founder, My Silent Disco
Book a Free Call
Let’s take 30 minutes to talk about your business – and what’s holding it back.
I’ll ask you a few questions to decide if we’re a good fit.
And if we are, I’ll present the best path forward based on your unique:
- Goals
- Challenges
- Resources
- Budget
And, if we don’t end up working together, that’s okay too!
Zero commitment required.
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