Let's take the guesswork out of your growth .
I help early stage B2B startups get to market faster by identifying your perfect product positioning and best customers, with non-boring marketing frameworks focused on ROI - not vanity metrics.
And yes, it’s all AI-powered.
A few companies I’ve worked with
A few testimonials
What I’m Working On…
Normally, this is where I show you the logos of all the companies I’ve worked with - but let’s try something different, shall we?
So, other than trying to finish this website, here’s a few things I’m currently up to.
🧑🏻💻 Career
Right now, I’m the Marketing Lead at NjiaPay.
I’m still taking on advisory clients and have space for one more.
🧑🏻💻 Writing
A personal essay titled “Virtue is a Verb“ and a guide to Johannesburg, so people stop thinking I’m crazy for living here.
Life Stuff
Location: Johannesburg, South Africa. This is where I spend most of the year.
Reading:
Listening:
Learning: Street photography. My gear includes a Fujifilm x-t30 and Instax 99mini.
🔬Experiments
For October 2025, I’ve gone Cold Turkey on podcasts. That’s right - I quit podcasts.
What an odd thing to quit, you say?
Along with Sugar, podcasts are my final addiction.
Thinking About
Managing your personal finances with ADHD.