Hey there,
Thanks for visiting my portfolio page!
Before we begin, a quick note. After years working behind-the-scenes in various content teams, I’m stepping back out in public.
I’m in the process of a personal rebrand. So consider this page a work-in-progress. I thought about waiting until it’s done to apply for raloes. but as the saying goes, “perfecct is the enemy of good.”
So, here we are. Check back in soon to see more updates and better samples of my work.
My Portfolio
Hallpax
Hallpax is a leading B2B conference and destination marketing company with offices in 15 African countries.
Writing is small part of my role at the company.
My focus has included overall content strategy and transitioning Hallpax from a 100% services business to a blended SaaS model, managing a complete redesign of the Hallpax’s website (ongoing).
Understanding LGBTQ+ Travel in Africa: Essential Tips for Event Organizers in 2023
Mint Copywriting Studio
Mint Copywriting Studio develops BoFU content strategies for global fintechs.
These are companies working in complex industries such as international payments and financial APIs. Mint’s content must speak directly to their clients’ ICPs in language they use every day, and skip past basic concepts like definitions and technical explanations.
Direct Debit APIs: How to set one up (and when to use one)
Corporate Expense Cards: How To Boost Your Purchasing Power in 2023
Ramp vs Brex vs Jeeves: Which Is Best for Global Firms in 2023?